{"id":15098,"date":"2020-02-24T08:22:03","date_gmt":"2020-02-24T07:22:03","guid":{"rendered":"https:\/\/shw-wm.de\/tailwind-after-restart\/"},"modified":"2024-11-04T16:41:07","modified_gmt":"2024-11-04T15:41:07","slug":"tailwind-after-restart","status":"publish","type":"post","link":"https:\/\/shw-wm.de\/en\/tailwind-after-restart\/","title":{"rendered":"Tailwind after restart"},"content":{"rendered":"\n<p><strong>The Aalen-based company is not feeling the effects of the poor mood in the industry.\nAfter a good year in 2019, the company wants to continue to grow and create new jobs. <\/strong><\/p>\n\n<p>Around one and a half years after the takeover by the investor SFO, there is once again good news from SHW Werkzeugmaschinen.\n&#8220;We achieved our targets in 2019,&#8221; says Managing Director Martin Greis.\nTurnover was around 55 million euros.\nShortly after the takeover out of insolvency, SFO CEO Wolfgang Schepp had set a target of 50 million euros.\n&#8220;We are very satisfied with the past year,&#8221; says Greis.\nThe start to the latest chapter in the history of the long-established company has been &#8220;successful&#8221; &#8211; SHW WM is not experiencing any signs of the severe dip that many mechanical engineering companies are currently suffering from.     <\/p>\n\n<p>In the past year, Greis has restructured the company considerably.\n&#8220;We have reorganized many processes, increased productivity and established a new corporate culture.&#8221;\nInternal communication is now more open and transparent.\n&#8220;We have also made some adjustments in the operational and commercial areas to make us more efficient.&#8221;\nEmployees are also to share in the company&#8217;s success.\nThere will be a corresponding bonus for the past year.\n&#8220;We want to create a win-win situation for everyone involved.&#8221;\nFollowing the departure of Anton M\u00fcller last year, Greis is the sole Managing Director of SHW WM.       <\/p>\n\n<h2 class=\"wp-block-heading\">Targeting China and the USA as growth markets<\/h2>\n\n<p>The fact that the restart from several months of insolvency was successful is also due to SHW WM&#8217;s loyal customers.\n&#8220;Many of them waited until the restart to make their investment decisions. That naturally suited us,&#8221; says Greis.\nJust a few weeks ago, the Aalen-based company delivered a traveling column machine to the Swiss company K\u00f6ppel AG.\n&#8220;SHW WM is a company that accepts and appreciates us as a small medium-sized company,&#8221; says Marcel K\u00f6ppel, the company&#8217;s boss, explaining the decision to purchase a machine tool from Aalen.   <\/p>\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>We would do it again.<br\/><strong>Wolfgang Schepp, <\/strong>SFO<\/p><\/blockquote>\n\n<p>SHW WM now generates around 60 percent of its turnover abroad.\n&#8220;However, the focus is still on Germany and Europe,&#8221; explains Greis.\nBeyond the continent, the company has its sights set primarily on the Chinese and US markets.\nSHW WM has subsidiaries in both countries and plans to continue growing in both in the future.\n&#8220;We want to position ourselves more broadly in order to reduce our dependence on certain markets.&#8221;\nThere is great potential in both the USA and China.\nHowever, Greis is taking a cautious approach to expansion.      <\/p>\n\n<p>&#8220;China in particular is a difficult market for a German mechanical engineering company,&#8221; says the Managing Director.\nOne with which the Aalen-based company had bad experiences: among other things, a failed major project in the Middle Kingdom, together with the collapse of the Russian sales region, led to insolvency almost two years ago.\nThe sanctions against Russia are still preventing good business in what was once such an important market for SHW WM.\n&#8220;However, we remain present at the most important industry trade fairs there, even if the embargo does not allow any projects,&#8221; explains Greis.   <\/p>\n\n<p>The Aalen-based company has also invested heavily in its subsidiary SHW Bearbeitungstechnik.\nThe company purchased four new machines in 2019, and a fifth will be delivered soon.\n&#8220;We want to further increase our vertical integration,&#8221; says Greis.\nOf course, the company is also focusing on the megatopics of digitalization and Industry 4.0.\n&#8220;We want to make good progress in all aspects of digitalization and its application to machine tools in 2020.&#8221;\nGreis wants to further increase turnover this year.\nThe situation is currently good.\n&#8220;However, the uncertainty factors are increasing,&#8221; he explains, referring in particular to the trade dispute between the USA and China and the outbreak of coronavirus, which is disrupting supply chains around the world.       <\/p>\n\n<p>Nevertheless, the company is currently looking for new employees, as the Managing Director explains.\nUp to 15 new positions are still open.\nThe company currently employs around 270 people, the majority of whom work at its headquarters in Wasseralfingen.\nThis is and remains the only production site, as Greis emphasizes.\nIncidentally, investor Wolfgang Schepp is also satisfied with the development of SHW WM.\n&#8220;We would do it again,&#8221; he says &#8211; referring to the takeover almost 18 months ago.     <\/p>\n\n<p>\u00a9 Wirtschaft Regional 24.02.2020 14:54<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Aalen-based company is not feeling the effects of the poor mood in the industry. After a good year in 2019, the company wants to continue to grow and create new jobs. Around one and a half years after the takeover by the investor SFO, there is once again good news from SHW Werkzeugmaschinen. &#8220;We [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[245,1],"tags":[],"class_list":["post-15098","post","type-post","status-publish","format-standard","hentry","category-shw-press-en","category-unkategorisiert"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tailwind after restart | SHW - Werkzeugmaschinen<\/title>\n<meta name=\"description\" content=\"The Munich-based investor SFO acquires the remaining shares in the Wasseralfingen-based machine tool manufacturer, SHW Werkzeugmaschinen, from Berlin-based Zeitfracht and continues to invest in the site and in new employees % %\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/shw-wm.de\/en\/tailwind-after-restart\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tailwind after restart | SHW - 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